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click to callClick-to-call tracking is the process of tracking the number of visitors who call you directly by clicking on your on-site phone number.

The Benefits of Call Tracking

What’s the benefit of this type of data, you ask? Conversion tracking is an essential metric for quantifying the ROI of your online marketing efforts. A conversion can be anything you want but generally a conversion takes the form of an online sale, or lead...

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ppcGoogle Adwords is a great way to drive traffic to your site and convert that traffic into qualified leads. Whether you are a doctor, a lawyer, or you own a small craft store, adwords is one of the best “bang for your buck” marketing tools out there. The catch is, you have to know what you are doing. Here are a few tips and recommendations for getting started with your very own Google adwords campaign.

Start Simple

The best adwords campaigns start small and bu...

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linkWe recently took on a project for a client whose site has been plagued by poor quality inbound links – the result of a former SEO company’s link building efforts. I thought I’d share some of the processes and insights we’ve encountered during this link removal project.

A Little Background

Years ago, long before we took on the account, this client had hired an SEO company to boost their rankings...

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auto repair shopNote: this is the second part of a continuing blog series. Read part one here.

When I first began online marketing for small businesses several years ago, most of my clients were in either the legal, or medical field. In other words, they were either lawyers, or doctors. About a year and a half ago, I began working with my first client outside the realms of medicine and the law. The client, whose accounts we still run, is an auto body repair shop...

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directoryToday we tackle a common question that has been rearing its head in the SEO realm for a while now – what is the SEO value (if any) of directory listings for your business? It’s an excellent question that does not have a simple answer. In this article we will take a look at the history of directory listings, how they have changed over the years, and what value they have in the current online landscape.

Directory Listings – A Brief History

Years ago, having y...

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