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linkWe recently took on a project for a client whose site has been plagued by poor quality inbound links – the result of a former SEO company’s link building efforts. I thought I’d share some of the processes and insights we’ve encountered during this link removal project.

A Little Background

Years ago, long before we took on the account, this client had hired an SEO company to boost their rankings...

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auto repair shopNote: this is the second part of a continuing blog series. Read part one here.

When I first began online marketing for small businesses several years ago, most of my clients were in either the legal, or medical field. In other words, they were either lawyers, or doctors. About a year and a half ago, I began working with my first client outside the realms of medicine and the law. The client, whose accounts we still run, is an auto body repair shop...

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directoryToday we tackle a common question that has been rearing its head in the SEO realm for a while now – what is the SEO value (if any) of directory listings for your business? It’s an excellent question that does not have a simple answer. In this article we will take a look at the history of directory listings, how they have changed over the years, and what value they have in the current online landscape.

Directory Listings – A Brief History

Years ago, having y...

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Google+Google Plus gets a lot of flak. Since it launched back in 2011, people have routinely lambasted the social platform, calling it a lesser Facebook, a social ghost town, or a great party where a bunch of people show up but no one interacts. While these accusations are not without some grounding, Google plus is becoming increasingly important for anyone interested in gaining Google rank. Here’s why.

It’s Big

While it’s nowhere near the juggernaut of Facebook, Go...

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xml sitemapSitemaps are a quick and easy way to organize the pages of your website and make it easy for search bots to crawl your site. This article will act as a primer on xml sitemaps, explaining the usefulness of a sitemap, how to create one, and how to submit your map to Google.

What is an XML sitemap

A sitemap is essentially a list of all the pages on your website that is presented in a way that makes it easy for search engine bots to find and crawl your site...

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