Click-to-call tracking is the process of tracking the number of visitors who call you directly by clicking on your on-site phone number.
The Benefits of Call Tracking
What’s the benefit of this type of data, you ask? Conversion tracking is an essential metric for quantifying the ROI of your online marketing efforts. A conversion can be anything you want but generally a conversion takes the form of an online sale, or lead...
Google Adwords is a great way to drive traffic to your site and convert that traffic into qualified leads. Whether you are a doctor, a lawyer, or you own a small craft store, adwords is one of the best “bang for your buck” marketing tools out there. The catch is, you have to know what you are doing. Here are a few tips and recommendations for getting started with your very own Google adwords campaign.
The best adwords campaigns start small and bu...
We recently took on a project for a client whose site has been plagued by poor quality inbound links – the result of a former SEO company’s link building efforts. I thought I’d share some of the processes and insights we’ve encountered during this link removal project.
A Little Background
Years ago, long before we took on the account, this client had hired an SEO company to boost their rankings...
Today we tackle a common question that has been rearing its head in the SEO realm for a while now – what is the SEO value (if any) of directory listings for your business? It’s an excellent question that does not have a simple answer. In this article we will take a look at the history of directory listings, how they have changed over the years, and what value they have in the current online landscape.
Directory Listings – A Brief History
Years ago, having y...