We provide a wide array of digital marketing services, from web design, to management of your social media accounts, and everything in between. Below you will find an explanation of our services.
Website Design
- Analyze and review site structure, design, and functionality – offer recommendations and strategy for moving forward.
- Conduct thorough keyword research and implement keyword strategy.
- Ensure site functions well and looks great on all devices – desktop, mobile, and tablet.
- Goal: To ensure site looks great and functions well on all devices. Provide content that ranks highly, and benefits users and potential customers.
Content Marketing & Blogging
- Creation of high quality, original content aimed at improving site SEO and engaging users.
- Coordination of guest blogs with related industry professionals.
- Goal: To provide quality, useful content to customers (past, present, future) and colleagues, and to present client as an expert in their field. Drive traffic to website and ultimately convert traffic into leads.
Social Media Marketing
- Creation and optimization of social media profiles including (but not limited to):
- Daily management and upkeep of social media profiles, including:
- Interacting with & responding to fans & followers in a timely manner
- Daily tweets & posts
- Keeping up with necessary design changes
- Goal: To present a consistent message & brand across all internet profiles, and engage/respond to followers in a timely fashion.
E-mail Marketing
- Creation of account on an email management tool such as Mailchimp or Constant Contact.
- Contact list management.
- Design, write, & send newsletters on a monthly, bi-monthly, or quarterly basis.
- Analyze and report statistics (Open rates, CTRs, etc.). Amend strategy based on findings.
- Goal: To keep current clients/customers/colleagues informed about the business, and provide useful content to subscribers.
Local SEO & Directory Listing Management
- Optimization of current directory profiles.
- Research relevant new directories and set up profiles as needed.
- Goal: To ensure consistent branding & company information across the web.
Testimonials & Reviews
- Solicit client/customer/patient testimonials.
- Post to website, blog, and/or relevant directories.
- Goal: To provide future customers with positive reviews from former customers in order to help them make an informed decision. Soliciting positive reviews for local search listings to increase page rank.
ROI / Analytics Reporting
- Monthly analysis of website/blog/social media stats, amendment of strategy as necessary.
- Reports delivered to client each month.
- Goal: To increase the quality of web content and amend strategy to drive more visitors to sites. Make sure visitors are converting into leads.
We tailor our marketing services to each individual client depending on the current state of their online presence and their specific marketing goals. Contact us today for a free review of your online marketing.
